Tuesday, 26 July 2011

A day in the office

I arrived in the office this morning at 9.15am and sorted through the post.

Another 5 new membership applications in, so we continue to grow in both numbers and strength. People are our greatest resource and new members will not only bring new customers but new ideas which can help us to adapt and thrive in the future. It can be too easy to imagine we are doing the best we can and put a drop in sales down to the recession, but we must adapt to the changes in society.

Ask customers what they want, think about changing the day your market runs, if that’s what people want. Just because its been so for 25 years may not be a good reason to continue, particularly if new customers are not coming through the door.

I spoke with Gina Miltiadou, publisher of Easy Food magazine to see what feedback there has been from the Home Cook Hero Competition. It seems the online response has proved more successful than the offline paper version, to date only 200 forms have been received. The competition will continue until the end of August. I have invited both Gina and the new Editor of the magazine Dee Laffan to the office in mid August to see how we might work together.

The interview went ahead as planned with Northern Sound Radio and will be broadcast tomorrow night.

On Wednesday 27/07/2011 I will attend the 2011 Craft Awards in the RDS where Jimmy Deenihan Minister of Arts. Heritage and the Gaeltacht will perform the presentations, among which will be the medal Country Markets sponsor each year.

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